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Crafting a unique and eye-catching job post is easier said than done. With hundreds of other companies vying for the same high-quality applicants, it can be difficult to make your post stand out from the competition. Think of your job post as an advertisement for your company. Not only does it need to be informative, but it also must be enticing so that job seekers will want to apply for the role.
6 Tips for Making Your Job Post Stand Out
Instead of filling out a generic job description from a template, follow these simple rules to write a compelling job post that will wow your applicants.
Cast a Wide Net
If you only list your job post on your company website, then you’re missing out on the millions of applicants that rely on other 3rd-party sites to find jobs. For example, you can post your job with ZipRecruiter, a job board with over 25 million active monthly users. In addition to listing the job on their site, ZipRecruiter also sends your post to 100 other partner sites, which increases your chance of finding the right candidate.
Emphasize Company Perks
Do you offer a flexible work schedule? Unlimited PTO? Free coffee and lunch? If so, make sure to highlight those benefits in your post. Nowadays, company perks can be just as appealing to some job seekers as the job itself. Company culture is extremely important, so you’ll want to dedicate some space in your job post to write about what you offer in addition to salary.
Avoid Templates
A generic job description can be boring and underwhelming, especially to applicants who have gone through hundreds of posts. If you’re scaling quickly, it may seem easier to write your post from a template. However, you won’t be doing anything to make your post stand out from the rest. Instead, craft a unique description specifically for the role you’re hiring. Don’t be afraid to add some humor and personality in writing too.
Add Photos and Videos
Making your job post visually attractive is key to getting more viewers. And while it can’t replace what you write in the job description, it’s a supplement that can shed light on what it’s like to work for your company. Post photos from company events, upload videos of office tours, or simply share your social media links so users can continue to learn more about company culture.
Utilize Lists and Bullet Points
A simple job posting with clear and concise details will make your description easier to read. Not only does it break up the typical paragraph structure, but it also outlines all the important details you want to convey to the job seeker.
Focus on the Future, Not the Past
While you’ll find that many descriptions include a short blurb about the company’s history, it’s actually more relevant for the applicant to know where the company is headed in the future. Being focused on a goal gives potential employees something to aim for.
Best Practices for Writing a Job Post
While it’s important to write an individualized job post for each role, there are a few best practices that apply to all listings:
1. Add a clear and concise title
The job title is the first thing applicants see before they click through to your description. Avoid trendy titles like “rockstar,” “ninja,” or “guru,” as they don’t accurately reflect the position.
2. Start with a summary of the role
In 3 or 4 sentences, describe the role and your ideal employee.
3. Highlight the top 5 or 6 job responsibilities
What will the employee do on a day-to-day basis? What are they responsible for? Feel free to list in a bullet point format to make this section more readable.
4. List the necessary required skills
Write a bulleted list of what a qualified candidate should have, including industry background, knowledge of certain programs, certain certifications, etc. Make sure to include years of experience and education level (if that’s important to your role).
5. Include company values and perks
Share important information about your company that could entice job seekers to apply.
Sign Up for ZipRecruiter
Remember, your job post is your company’s first impression to entice job seekers. If you want to stand out from the competition, then you’ll need to put in the effort to make your listing memorable. Don’t forget that where you post your listing also makes a difference, so make sure to use ZipRecruiter to get as many eyes on your post as possible!
