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As a busy business owner, you don’t have time to waste when it comes to hiring. You need to find the right candidate for the role and onboard them so you can focus on what you do best – making big picture decisions. But what do you do when you’re struggling to find “job seekers near me”?
The good news is that you’re not out of options! Once you know our 3 essential top tips, you’ll find it easy to target job seekers near you that are qualified and the right culture fit for your business. Let’s jump in!
3 Top Tips to Target More Job Seekers Near Me
1. Use ZipRecruiter
You market your business where your customers hang out, right? Right! So why are you thinking differently when it comes to hiring? If you want to find qualified candidates in your area, you need to list your job description where they’re looking, and that’s on ZipRecruiter.
ZipRecruiter has over 25 million monthly active users looking for their next position. With that many users, your dream candidate is already there waiting for your posting. Better still, you can get started for free, so it’s not going to cost you anything to reach them!
Over 44% of people currently employed consider themselves a job seeker, and ZipRecruiter will automatically match you with the best fit. Then, you’ll have the opportunity to review the candidates and invite your favorites for an interview. If you choose to reject the rest, they’ll get sent a politely-worded explanation.
Job candidates can also find you organically through ZipRecruiter’s search function. Any time your perfect candidate looks for positions like yours, your listing will show up. To take advantage of this ability to find “job seekers near me,” all you need to do is sign up for 1 of 3 plans.
2. Make Sure Your Listing Sells
Your listing shouldn’t read like a sales letter, but it should tick all the boxes for your ideal candidate. So many business owners write job descriptions that would attract them to the job, but that’s a mistake. Remember, you’re looking for someone with a different skill set.
Can you imagine two Marie Forleos in her business? You’re the CEO of your business, so make sure your listing attracts the person who will be best suited for the role. You may think the idea of spending all day playing with spreadsheets sounds like the dullest thing in the world, but your bookkeeper certainly shouldn’t! Highlight what the listing involves so you find “job seekers near me” who thrive in your business, not just survive.
Also, don’t leave out essential information in your ZipRecruiter job post. If you want diligent and detail-focused employees, your job posting should reflect that. Make sure you include details about hours, wages, and any qualifications they must have. If your job description is vague, you won’t get as many high-quality applicants for your positions.
3. Use Keywords
Think search engine optimization (SEO) is only for your website? Think again! Using the right keywords in your job posting can help you find “job seekers near me.” For example, a listing that only specifies the city in the listing metadata rather than in the post itself won’t show up in general search results. Try using keywords in your job description (such as “office coordinator job in Dallas”) to capture specific searches.
If you’re in a major city, use more specific location information, too. A job posting for a bartender in Vicksburg MS, won’t need to be more specific because it takes less than half an hour to cross the city. The same cannot be said for New York.
Think about what locational benefits your job offers and add them to your listing. For example, saying that your office is located close to Prospect Park or Grand Army Plaza subway station will help you target local job seekers. If you’re in a suburban or rural area, you can say “easily reachable from…” and then list nearby towns.
Use ZipRecruiter
With these 3 essential tips, you’ll be able to effectively target more “job seekers near me” using ZipRecruiter. If you’re hiring for the first time, make sure you check out our post full of best practices you should follow when looking to hire someone for your business.
